I try to conceal my disdain for the average journalist. They really are educated in nothing in particular.
No value has meaning except in the context of its expected value.
“Today, 15 people died from Swine flu. Stay tuned to find out what you can do. ”
Really? How many would we expect? It’s not a peripheral question.
A Change expressed in units has little value; express it in percentage terms.
“Today, the Dow fell by 82 points. The S & P 500 fell by 35 points. ”
This is like saying “Joe lost his thingamabob. Don lost his widgit.”